The Avo Tree Hydration Boost Serum

You probably already use a great moisturiser (hopefully our beautiful Avo Tree Day Cream!) but NOW you keep hearing about serums. Do you *really* need another step in your daily skincare routine? Well.. if you love your skin, then yes!

Here we will dive deeper into everything you need to know about The Avo Tree Hydration Boost Serum.

What is a face serum?

A serum is like a “pre-moisturiser”. It’s a concentrated formula designed to go the extra mile in boosting hydration and fighting the signs of ageing. Serums are usually light on the skin but heavy on super skin-nourishing ingredients: antioxidants, hyaluronic acid, botanical extracts, vitamins, and more.

Why do I need to use a face serum?

Your skin is made up of a large network of proteins and other molecules that support the cells and give them structure. The predominant component of the skin’s extracellular matrix is hyaluronic acid.

Now, there are many fantastic things about getting older, but great skin isn’t always one of them. As we age, our skin loses hyaluronic acid – along with its moisture content – and becomes more susceptible to harmful oxidative stress. This leads to dryness, superficial lines, premature aging, and wrinkles. Sigh!

But it’s not just age that robs our skin of moisture. Sun exposure, stress, diet, alcohol, pollution – all of these things can generate free radicals in the skin. Free radicals not only deplete hyaluronic acid levels but also impair proper collagen formation.

That’s where a serum can help. When used as part of your daily skincare routine, serums can protect against free radical damage while nourishing and hydrating the skin. The right formula can provide incredible benefits at any age, and for any skin type.

Enter The Avo Tree (and Mother Nature!)

What is The Avo Tree Hydration Boost Serum?

This delicate face serum is crammed with face-loving nutrients.

It’s designed to draw moisture deep within the dermis, plumping up the skin and reducing the appearance of fine lines and wrinkles. At the same time, the plant-based ingredients deliver an abundance of goodies: essential fatty acids, minerals, and vitamins A, C, D, and E. The perfect little potion for smoothing, brightening, and hydrating!

So, what’s in it?

Let’s start with the essential fatty acids. These are special polyunsaturated fatty acids (PUFA) that our bodies need but can’t make themselves, so we have to get them from food or other sources. EFAs are a must in any skincare routine.  They help to quench thirsty skin cells while encouraging natural regeneration of the skin barrier. Vegetable oils are especially rich in EFAs, which makes them great for all skin types: dry and sensitive to oily or mature.

Avocado oil provides a healthy dose of Oleic acid, a monounsaturated fatty acid that can penetrate the skin barrier and enhance the permeability of other nutrients in plant oils.

Avocado oil also contains beta-sitosterol, a plant sterol that supports the production of hyaluronic acid in the skin and rev up the special proteins that retain moisture within the skin’s barrier.

Another star in the avocado sky is vitamin E, a fat-soluble antioxidant that’s been used in skin care for more than 50 years. Vitamin E’s free-radical fighting powers help to protect the skin from harsh UV rays, helping to reduce photoaging (a.k.a premature ageing from sun damage) and other nasty oxidative stress that we face every day. Further research has found that vitamin E helps in firming and hydrating the skin, improving elasticity, structure and softness.

Sweet Almond oil has long been used in skincare to soothe and soften the skin. Like avocado oil, it’s a wonderful source of oleic acid, as well as other amazing fatty acids such as linoleic acid and palmitic acid. Studies suggest that olive oil can be a great help in supporting skin structure and helping to protect against damage caused by UV rays, which can help in slowing the photoageing process.

You might not have considered celery as part of your beauty regime, but this crisp green veg is an incredible antioxidant and anti-inflammatory. As well as keeping free radicals at bay, celery also provides vitamins A and C: two super skin-loving nutrients that help to fight redness and support natural healing. Vitamin C also kickstarts the production of collagen, which supports skin structure and renewal.

The cherry on top? Topical antioxidants such as Vitamin A, C, and E work together to help defend skin cells from those free radicals we talked about before. Free radicals are around us all the time – in the air, in the food we eat, the water we drink, and even generated by stress.

Remember: the better your skin looks, the better you feel!

Shop The Avo Tree Hydration Boost Serum here