They are the most popular and widely recognized avocado variety, loved for their rich flavor and creamy, smooth texture. They have pebbly skin that darkens from green to nearly black as it ripens. Available almost all year-round, Hass avocados offer consistent quality, excellent flavor, and dependable ripening—making them a staple.
Change colour when they are ripe. When they yield to gentle pressure, cut open and enjoy or place them in the fridge.
GEM™ avocados are a newer premium variety celebrated for their exceptional flavor, creamy texture, and beautiful appearance. In NZ, GEM™ are only grown on a handful of orchards. They are named after Grey E. Martin, the researcher who first discovered this premium avo. GEM™ ripen like a Hass but taste similar to the Reed. They are rich, buttery, with a smooth, creamy texture. Like Hass, they change colour as they ripen. Once ripe, they stay ready to eat in the fridge for a week or more. Like the Reed, they tend to have a longer shelf life and resist browning well after being cut.
GEM™ change colour when they are ripe.
When they yield to gentle pressure, cut open and enjoy or place them in the fridge.
Reed avocados are a premium variety prized for their rich, buttery flavor and exceptionally creamy texture. They are large and nearly round, with thick, pebbly green skin that stays green even when ripe. Inside, their golden flesh is smooth, dense, with a slightly nutty taste and a high oil content that makes them perfect for guacamole, slicing, or spreading on toast. Because of their thicker skin and lower water content, Reeds tend to have a longer shelf life and resist browning well after being cut. They are a seasonal favorite for avocado lovers seeking bold flavor and superior texture.
Reeds do not change colour when ripening, they remain green even when fully ripe. Keep an eye on them and use soft touch to indicate when they are ready to eat. When they yield to gentle pressure, cut open and enjoy!
Our avocados are hand-picked at just the right moment, ensuring unbeatable flavour and freshness. Follow these ripening tips to enjoy them at their peak.
Fully Unripe
Bright green and firm to the touch? This avo needs more time. Keep it in the box or fruit bowl, away from the fridge and out of the sun.
Not Ripe
Started to darken but still firm? Patience! It’s almost there, but not just yet.
Fully Ripe
Dark, soft, and ready to eat! Worried they'll all ripen at once? Pop them in the fridge and they’ll stay perfect for a week or more.
In a hurry? Add a banana to your avo box or fruit bowl. Their natural ethylene speeds things up.
Once your avocados are ripe, pop them in the fridge. They’ll stay fresh for a week or more.
Bright green and firm avos should never go into the fridge. Let them soften and darken before chilling to extend their life.
Check the pick date and ripening chart on your box as a guide. Remember, local temperatures vary, so let colour and softness be your best judge.
With these tips and tricks, you’ll always be ready to make the most of every avocado, every time. Because with The Avo Tree, that perfectly ripe, creamy and yummy avo is just a slice away.
When you choose your avocado box, simply select the subscription option.
From casual avocado fan to daily devotee, pick the size, type and frequency that's right for you.
Hand picked, never cool-stored, your avos are delivered at peak freshness. Pause, skip or change your order anytime.
Enjoy exclusive subscriber pricing with 20% off orchard-fresh avocados. Delivered straight from the tree to your door for a taste of bliss.
